Hong Kong Jockey Club CEO Winfried Engelbrecht-Bresges believes Ryan Moore is the perfect person to represent the club's World Pool initiative.
The 41-year-old Moore, who will be based in Hong Kong for three meetings from February 26, was named ambassador for World Pool and will provide blogs ahead of racedays and feature in advertising and marketing campaigns.
"Not only is Ryan a world-class jockey, he is also a highly intelligent individual who is passionate about racing and its future," Engelbrecht-Bresges said. "He recognizes the benefits that World Pool provides to racing all over the world and we couldn't think of a better person to represent the brand."