'Red mercury': Why does this strange myth persist?

For centuries rumours have persisted about a powerful and mysterious substance. And these days, adverts and videos offering it for sale can be found online. Why has the story of "red mercury" endured?

Some people believe it's a magical healing elixir found buried in the mouths of ancient Egyptian mummies.

Or could it be a powerful nuclear material that might bring about the apocalypse?

Videos on YouTube extol its vampire-like properties. Others claim it can be found in vintage sewing machines or in the nests of bats.

There's one small problem with these tales - the substance doesn't actually exist. Red mercury is a red herring.

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